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At the heart of the platform is Insight Stream, which provides an activity news feed for customers (traffic changes, new content ideas, competitive alerts, etc.). Conductor provides results through a combination of organic marketing technologies and strategic digital services. Conductor’s Searchlight is an enterprise SEO and content technology that encourages and enhances collaboration for customer-driven teams. seoClarity is the only enterprise SEO platform to provide all SEO data, metrics, and capabilities under one integrated platform without artificial limitations.

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They also offer webinars that go through a variety of topics related to the platform, SEO, and content. There is an in-depth Knowledge Base that is filled with product documentation, workflow examples, and FAQs for all of their features.

The design of the platform allows for experimenting with new features from the ground up and for innovations to happen with little overhead in terms of delivery to customers. What is most impressive about Conductor is their ability to constantly roll out new features.

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Nearly every view within the platform can be added to a Workspace making it easy to cross-reference traditionally silo-ed data-sets within a single report. Users simply add a report to the Workspace which easily reports on and automates sharing key organic search insights across the organization. Account and access management is primarily based on user roles. Users in certain roles are granted access to specified data. The need to identify new competitors in the market and having a better understanding of the competition’s search strategy are areas of opportunity to gain visibility against competitors.

Where the content is placed among the competition in the SERPs. Allowing for the ability to narrow competitive insights down to specific categories, the local and device type level, and across various types of search results . All of Conductor’s reports are interactive and designed to allow the user to head down through the rabbit hole of data in a seamless workflow. The reporting suite is uniquely flexible, enabling users to pull third-party media and data into custom dashboards.